The Full Frame Myth

Size Matters… but not as much as it used to…

sunflowers-thumbGiven the advances in sensor technology over the past few years, is Full Frame really necessary? Up until recently I might have said “Maybe not…“. The latest generation of smaller sensor cameras have gotten so good, and the appeal of smaller and lighter bodies and lenses is so great, that in many parts of the world DSLR sales are being trumped by Compact System Cameras.

But now with Sony’s new A7 and A7r Full Frame cameras, which are actually smaller than some MFT models, which way are things going to go?  Find out More