Canon confirms price drop on select EF lenses

canon_lensUsing the slogan ‘milestone for us! NEW PRICES for you!’ Canon US has confirmed several price drops across its range of lenses, including multiple L-series models.

According to Canon the price reductions are in honor of reaching a milestone – the production of 100 million EF lenses. Price drops range from a modest $40 up to $1000 off the original retail price, depending on the lens. The EF 24-70mm f/4L IS USM stands out, dropping by $500 from its original (and frankly, very high) MSRP down to a much more reasonable $999.  MORE…